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The local designer brand that’s blowing up // Chicago

August 18, 2016
Azeeza Flagship Chicago // Shades of Pinck

Azeeza Khan is creating quite the name for herself in the fashion world. Since leaving corporate America in 2012 (she was the Advertising Creative Director at BP Oil), her brand has already hit several major milestones.

Designer, Azeeza Khan (Photo curtsey of: http://thechicagolifeblog.com)

Designer, Azeeza Khan (Photo curtsey of: http://thechicagolifeblog.com)

For starters, her designs were picked up to be sold by Barney’s New York earlier this year. They even featured her gowns in their Oscar-themed window displays on Madison Avenue in New York City this past February. The label continues to receive accolades from national and global press, including Vogue Mexico, Elle, Glamour, and SELF China, just to name a few.

Azeeza has been on the cusp of several current trends. For instance, she was the first designer I remember seeing embrace the off-the-shoulder look well over 2 years ago. It was also then that she reintroduced me to the choker, hers were just thick and covered in her (now recognizable) embellishment.

That signature embellishment is what sets her pieces apart and it can be found on everything: shirt collars, pants pockets, sleep masks, body harnesses, chokers, and even bras. But its more than just something that makes her designs unique, its her trademark. She even had it copyrighted last year.

The brand’s showroom & retail flagship located on Chicago’s famed Magnificent Mile has become a multi-purpose space for office and design work. Maybe that’s why its been placed on the Forbes List as a “top destination” and was highlighted as the only local designer in the Louis Vuitton Chicago City Guide.

If you’re in Chicago, it is definitely worth a visit especially if you’ve never had the opportunity to explore a designer’s workspace. However, if you don’t plan on making the trip anytime soon take a virtual tour with me below…

Azeeza Flagship Chicago // Shades of Pinck

Azeeza’s Ready-to-Wear pieces that are available in store.

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This season, Azeeza is playing with feathers and other furs. I am DYING to have this jacket!

Azeeza Flagship Chicago // Shades of Pinck

The label’s logo and a close-up on embellished straps.

Azeeza Flagship Chicago // Shades of Pinck

Signature embellishment on sleep masks

Azeeza Flagship Chicago // Shades of Pinck

Super fun embellished harnesses that have been seen worn by the Pretty Little Liars cast and on the cover of Paper Magazine

Azeeza Flagship Chicago // Shades of Pinck

Embellished choker and matching belt

Azeeza Flagship Chicago // Shades of Pinck

Coffee table books near her design space for inspiration and swatch samples

Azeeza Flagship Chicago // Shades of Pinck

Editoral mentions

Azeeza Flagship Chicago // Shades of Pinck

The accessories corner

Azeeza Flagship Chicago // Shades of Pinck

Closer look at the embellished accessories

Azeeza Flagship Chicago // Shades of Pinck

The wall of mirrors and a recently completed design

Azeeza Flagship Chicago // Shades of Pinck

The studio is most definitely a working space as well

Azeeza Flagship Chicago // Shades of Pinck

Designing a special order gown

Azeeza Flagship Chicago // Shades of Pinck

Such opulence!

Azeeza Flagship Chicago // Shades of Pinck

Showroom located at the top floor of the 900 North Michigan Shops

Read more about Azeeza here and here.

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