Meet MPR:

As a sixth-generation Charlestonian, Megan has long held deep pride in her heritage, upbringing, and hometown. That pride reached a national audience during her senior year at the University of South Carolina, when she earned a Top 5 placement at the 2013 Miss USA pageant.

She combined the personal branding experience gained from pageantry, the marketing insight developed through her retail studies, and the stylistic eye honed over years as a model and love of style to launch her first blog.

Since then, she’s developed that blog into the lifestyle brand, Shades of Pinck™, LLC. And after over a decade it’s become a guide for the women that appreciate classic glamour, have the need to make everything around them beautiful, and carry on the traditions that span generations.

Megan and her growing team curate a luxurious approach to mindfully styling your life: your closet, your travels, your entertaining, and even your family! Making a point to accentuate the life in non-major cities to remind others the joy in blooming where they are planted!

Now based in Columbia, SC with her husband, J. Todd Rutherford, and their son, Teagan, Megan continues to share her signature take on everyday elegance. Whether she’s traveling, advocating for the arts, or styling a family gathering, her mission remains the same: to help women bloom wherever they’re planted.

What is PINCK?

One of the biggest misconceptions about PINCK is that it revolves around a color…or MPR. But the truth is that PINCK is more of a mindset and a lifestyle. It’s for the woman who has a sense of who she is, and more importantly a sense of who she wants to be. It is an expression of every facet of her life and a desire to make everything around her beautiful.

The Shades of PINCK exists to inspire women—especially those in the South—to embrace the art of living beautifully. Through timeless Southern traditions, intentional lifestyle choices, and a celebration of feminine strength, we guide women from feeling uncertain in their own skin to standing confidently in their power. We blend elegance with authenticity, history with modernity, and charm with purpose—inviting our community to live, love, and lead with grace.

“Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future”– Coco Chanel

PINCK is LUXURY, but  knows that luxury is not a price tag, but a lifestyle or experience that adds comfort and convenience

PINCK is FEMININE, but never apologizes for being polished, adding sensuality, or having a sense of refinement and dignity.

PINCK is GLAMOUR and strives to always be sophisticated, add magic, and is never afraid to be over the top.

PINCK is NURTURING and gives birth to society’s future through development, creativity, and an attentiveness that feels intimate.

PINCK is CELEBRATORY and knows that every milestone, accomplishment, or even moments in your everyday life deserve recognition and honor.

PINCK is TIMELESS and believes that style shouldn’t have a shelf life, and that who we have become is thanks to those that came before us.

 

Who are the PINCK Ladies?

Women aged 28–45, mostly African American, Southern or with Southern roots, educated, career-oriented or entrepreneurial, often married or in long-term relationships, and likely mothers or aspiring mothers.

They love beauty, fashion, entertaining, and cultural traditions, but feels a tension between her busy life and her desire to be more feminine, graceful, and intentional.

Their secret struggle? She quietly feels overwhelmed, under-nurtured, and disconnected from her own femininity. And wants to create a life that feels beautiful, elevated, and soulful, but doesn’t know where to start without it feeling like “just for Instagram.”

From us they want to feel inspired, understood, and motivated to create small, intentional changes in her lifestyle that make her feel confident, elegant, and fulfilled.

We’ll teach them to embrace her femininity, host more intentionally, dress with more confidence, and adopt seasonal rhythms that make her life feel more beautiful and connected to tradition.