Supporting Black-owned businesses shouldn’t be an act of convenience— it should be an act of consciousness! It’s a choice we should make, yearlong, knowing the systems we’re navigating and deciding, on purpose, to push back against the ones that were never built with us people of color in mind. Every time we choose to support Black-owned brands or organizations, we’re doing more than spending money. We’re investing in resilience, in ownership, and in a future where our communities are resourced to thrive, not just get by.
For generations, Black entrepreneurs have built from the ground up while carrying extra weight like: limited access to capital, discriminatory lending practices, underinvestment, and the unspoken expectation to be twice as good just to be considered enough. And still, they created. They innovated. They set trends that shaped the world. From food and fashion to wellness, art, media, and tech, Black creativity fuels entire industries— often without Black ownership being protected or prioritized. Supporting Black businesses is one way to actively rebalance that equation.
And right now, that intention matters more than ever.
With DEI initiatives being rolled back across industries, the safety net that once claimed to support equity is disappearing. What’s left is us. Our choices. Our dollars. Our willingness to be intentional even when it’s not trending, even when no one is applauding. Supporting Black businesses can’t just be a moment or a marketing campaign, it has to be a practice.
Black History Month reminds us where we’ve been, but it also challenges us to look at where we are. History isn’t only something we celebrate in hindsight— it’s something we’re actively creating. Every Black-owned business open today is part of that living history. Each one carries generations of resilience, risk, and self-determination. This isn’t about a one-time purchase. It’s about habits. It’s about telling a friend. About choosing consistency over convenience. Because consistent support creates stability. Collective support builds momentum. And sustained support creates legacy.
We shared this blog post back in 2020 highlighting some of our favorite Black-owned businesses, but time flew by and we realized how badly that list needed to be updated. So below you’ll find a new list curated by the entire PINCK team with additional Black-owned businesses we’ve discovered, and also a list of artists and organizations that need our support. Don’t think of it as a checklist. Instead, consider it an invitation to discover something new, to deepen existing relationships, and to support with intention. Come back to it often. Share it. But most importantly, let it be a reminder that our collective power is real and it works when we use it. If you don’t believe me, just ask Target! 😉
Ways to Support, Right Now
Businesses:
- The Doux
- Danessa Myricks
- Vicky Cakes
- The Lip Bar
- Hertunba
- Elisamama
- Black Girl Vitamins
- Don Luchi Prosecco Rose
- Topicals
- OFUURE
- Claude Kameni
- D’iyanu
- Diarrablu
- AAKS
- Kente Gentlemen
- Studio One Eighty Nine
- SEKBI Bogolan
- Sarep + Rose
- Christie Brown
Artists:
- Jonathan Green
- Stephen L. Hayes, Jr
- Keith Knight
- Torreah “Cookie” Washington
- Kara Walker
- KoolestKeith
- Alexandria Taylor
- Calida Rawles
- Tyler Mitchell
- Demond Melancon
- Mickalene Thomas
- Kennedi Carter
- Shawn Theodore
- Deana Lawson
- Sherrill Roland
- Nikkolas Smith
Organizations:
- Cola Rosé Shower
- The Race 4 Wanza
- South Carolina Civil Rights Museum
- Sista Strut Walk
- National Coalition of 100 Black Women Inc.
- Black Public Media
- Association of African American Financial Advisors
- Outdoor Afro
- Black Church Food Security Network
- Black Girls Smile
Black Authors:
- India Hill Brown
- Shawn Beach
- Tia Williams
- Sadeqa Johnson
- Christine Pride
- Kiley Reid
- Yasmin Angoe
- Char Adams
- Vanessa Miller
- Dolen Perkins-Valdez
